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মঙ্গলবার, ২১ জানুয়ারী, ২০১৪

Reservation Terminology



wiRv‡f©k‡b e¨eüZ cwifvlv (Reservation Terminology)


Guaranteed (Hotel holds room for guest) -AwMÖg cÖ`vb mv‡c‡¶ ‡nv‡Uj AwZw_i Rb¨ ‡h i“g a‡i iv‡L| AwZw_ i“g e¨envi bv Ki‡jI wej n‡e|                           

Non-Guaranteed (Non accepted as hotel nears full occupancy) - AwMÖg cÖ`vb bv Ki‡j ‡nv‡Uj cÖvq c~Y© †fvM`L‡ji mgq MÖnb Kiv nq bv| mvaviYZ weKvj 4 Uv ev mܨv 6 Uv ch©š— i“g a‡i ivLv nq|

Confirmed (Hotel verifies that a guest has a reservation) - ‡nv‡Uj hvPvB K‡i †`‡L AwZw_i GKwU wbwðZ wiRv‡f©kb Av‡Q|

Block (A number of rooms set aside for a group) - i“‡gi GKwU msL¨v GKwU `‡ji Rb¨  Aei“× ivLv

Booked (Room actually reserved by group members) - MÖ“c m`m¨‡`i Rb¨ i“g msiw¶Z ivLv|

Over booking (Accepting more reservations than rooms) - i“g bv _vKv m‡Ë¡ AviI wiRv‡f©kb MÖnb|

No-Show (Guest made a reservation but did not arrive) -AwZw_ i“g wiRv‡f©kb K‡iI †nv‡U‡j †cŠQuvq bv|

Cut-off Date (Date when group blocked rooms return to hotel inventory) MÖ“c Aei“× i“g hLb †nv‡U‡ji Bb‡fb&Uwi‡Z wd‡i Av‡m †mB ZvwiL

Wash (Booking fewer rooms than requested by the group based upon past group history) - ïaygvÎ MZ MÖ“c BwZnv‡mi Dci wfwË K‡i MÖ“c Gi Aby‡ivaµ‡g wKQz i“g msiw¶Z Kiv|

Walk (Send a guest with a guaranteed reservation to another hotel) -Ab¨ †Kvb †nv‡U‡j GKwU wbwðZ wiRv‡f©k‡bi m‡½ AwZw_ cvVv‡bv|

Revenue Analysis




ivR¯^ we‡k­lY (Revenue Analysis) t


i“‡gi c~ev©fvm (Room Forecast)
i“‡gi c~ev©fvm n‡”Q GKwU wbw`©ó iv‡Z †nv‡U‡j wewµi Rb¨ i“‡gi g‡a¨ wK cwigvY i“g weµq n‡e Zvi cwigvc|

Mbbv c×wZt †fvM`Lj i“g+ AvMgb Ki‡e Ggb i“g- cÖ¯’vb Ki‡e Ggb i“g=i“g c~ev©fvm|

AwaK…Z i“g (Occupied Rooms)
AwaK…Z i“g n‡”Q GKwU wbw`©ó iv‡Z †nv‡U‡j wewµi Rb¨ i“‡gi g‡a¨ wK cwigvY i“g weµq n‡q‡Q ev KqwU i“‡g AwZw_ Av‡Q Zvi cwigvc|

Mbbv c×wZt c~‡e©i †fvM`Lj i“g+ AvMgb K‡i‡Q Ggb i“g- cÖ¯’vb K‡i‡Q Ggb i“g= AwaK…Z i“g

‡fvM`L†ji kZvsk (Occupancy Percentage)
‡fvM`L‡ji kZvsk n‡”Q GKwU iv‡Z †nv‡U‡j wewµi Rb¨ i“‡gi g‡a¨ wK cwigvY i“g weµq n‡”Q Zvi cwigvc|
D`vniY¯^i“c hLb 75 wU i“g wewµ nq 100 i“‡gi g‡a¨ ZLb;
=75% †fvM`Lj nvi|

i“g cÖwZ AwZw_ (Average guest per room)
i“g cÖwZ AwZw_ n‡”Q GKwU iv‡Z †nv‡U‡j wewµ nIqv i“g¸‡jv‡Z M‡o KZRb Av‡Q Zvi cwigvc|
D`vniY¯^i“c hLb 100 Rb gvbyl 80 wU i“‡gi g‡a¨ _v‡K ZLb;
‰`wbK AwZw_ ÷ ˆ`wbK i“g = i“g cÖwZ AwZw_ (100÷ 80=1.25 i“g cÖwZ AwZw_)

AwaK…Z i“g cÖwZ g~j¨ nvi (Average rate per occupied room)
AwaK…Z i“g cÖwZ gyj¨ nvi n‡”Q GKwU wbw`©ó iv‡Z †nv‡U‡j wewµ nIqv me i“‡gi Mo g~j¨ nvi|
D`vniY¯^i“c hLb GKwU †nv‡U‡j GKwU wbw`ó© iv‡Z 75 wU i“g ‡fvM`Lj Ges me i“g wg‡j 80,000 UvKv cvIqv hvq ZLb;
ˆ`wbK i“g wewµeve` ivR¯^ ÷ ˆ`wbK i“g †fvM`Lj=80,000÷75=1067 UvKv i“g cÖwZ g~j¨ nvi|

Mbbv c×wZt ˆ`wbK i“g wewµeve` ivR¯^ ÷ ˆ`wbK i“g †fvM`Lj= i“g cÖwZ g~j¨ nvi|

AvqËMZ i“g cÖwZ ivR¯^ (RevPAR)
AvqËMZ i“g cÖwZ ivR¯^ n‡”Q GKwU wbw`©ó iv‡Z †nv‡U‡j wewµ nIqv me i“‡gi Mo ivR¯^ nvi|

Mbbv c×wZt AvqËMZ i“g cÖwZ ivR¯^  =  Mo i“‡gi `vg× ‡fvM`L‡ji kZvsk(%)

Revenues, Profits & Costs



Avq, gybvdv I LiP (Revenues, Profits & Costs)

ivR¯^ e¨e¯’vcbv (Revenue Management)t
ivR¯^ e¨e¯’vcbv ej‡Z eySvq mwVK AwZw_i Rb¨ mwVK mg‡q mwVK `v‡g mwVK weZi‡Yi gva¨‡g mwVK i“g cvc¨Zv wbwðZ Kiv|



ivR¯^ Drm (Revenue Sources)t
ivR¯^ Drm n‡”Q GKwU †nv‡Uj `vg/g~‡j¨i Rb¨ Zvi AwZw_‡`i Rb¨ GKwU cY¨ ev cwi‡mev mnRjf¨ K‡i †Zvjvi djvdj|

ivR¯^ Drm n‡”Q t
·        Ny‡gvevi i“g (Sleeping Rooms)
·        wgwUs / Abyôv‡bi ¯’vb (Meeting/ Function space)
·        weµq‡K›`ª/ Avbylw½K ivR¯^ Drm(Outlets/Ancillary Revenue Source)

Ny‡gvevi i“g (Sleeping Rooms)
·        Ny‡gvevi i“g n‡”Q †nv‡U‡ji me c‡Y¨i me‡P‡q jvfRbK|
·        Ny‡gvevi i“g n‡”Q GKwU †nv‡U‡ji Avevmb wefv‡Mi GKwU Ask
·        cÖwZ As‡ki `vg i“‡gi g~j¨ nvi ejv nq|
wgwUs / Abyôv‡bi ¯’vb (Meeting/ Function space)
A‡bK †nv‡Uj A-Ny‡gvevi ¯’vb weµq K‡i ivR¯^ ivR¯^ Drm A½xf~Z K‡i _v‡K| wgwUs / Abyôv‡bi ¯’vb †Kvb MÖ“‡ci wgwUs Gi Rb¨ e¨eüZ n‡q _v‡K|
‡hfv‡e wgwUs / Abyôv‡bi ¯’vb †_‡K ivR¯^ Drm G‡m _v‡K
·        GKwU wbw`©ó mg‡qi Rb¨ wgwUs / Abyôv‡bi ¯’vb weµq K‡i|
·        H ¯’v‡b Lv`¨ I cvbxq cwi‡mevi gva¨‡g|

weµq‡K›`ª/ Avbylw½K ivR¯^ Drm (Outlets/Ancillary Revenue Source)
weµq‡K›`ª n‡”Q GKwU †nv‡U‡ji Lv`¨ I cvbxq weµ‡qi †K›`ª| Avbylw½K ivR¯^ Drm n‡”Q †nv‡U‡ji Ny‡gvevi i“g ev Lv`¨ I cvbxq Gi evwn‡i Dcnvi †`vKvb ev ¯úv †_‡K ivR¯^ Drm|

jv‡fi nvi (Profit Margin)
‡nv‡U‡ji Ny‡gvevi i“g n‡”Q jv‡fi nv‡ii we‡ePbvq †nv‡U‡ji me c‡Y¨i †P‡q jvfRbK Ask| jv‡fi nvi wba©©vwiZ nq GKwU cY¨ ev cwi‡mev cÖ`v‡bi †¶‡Î weµq ivR¯^ I Drcv`‡bi Li‡Pi mv‡_ h_v‡hvM¨
Zzjbv Øviv|

i“g LiP (Room Costs)t
i“g LiP we‡k­lY †`Lvq i“g Pjgvb ivL‡Z G m¤úwK©Z ‡nv‡Uj LiP wK Ges Zv AwZw_ Kivi Rb¨ wK weµq nq|
i“g LiP we‡k­lY Ki‡Z †h me Dcv`v‡bi cÖ‡qvRbt


GBP/Gj/wc
( H/L/P)
kªg (Labour)
DaŸ©w¯’Z(Overhead)
Zvc
Av‡jv
¶gZv
nvDRwKwcs
BwÄwbqvwis (Af¨š—ixY MVb i¶Yv‡e¶Y)
MÖvDÛ i¶Yv‡e¶Y (wewìs cvk¦©eZx©  f~wg)
gvwjK‡`i FY †mev (¯’vbxq cÖ‡Póv)
gv‡K©wUs
g¨v‡bR‡g›U LiP
Ki
K‡cv©‡iU eva¨evaKZv
AePq

i“g LiP we‡k­l‡Yi D`vniYt
GKwU †nv‡Uj cÖwZ iv‡Zi Rb¨ GKwU i“g M‡o 1500/- UvKvq wewµ K‡i| cÖwZwU i“g weµ‡qi Rb¨ cÖ¯ËwZi g‡a¨ h_v‡hvM¨ LiP njt
Zvc- 150 UvKv, Av‡jv-20 UvKv, ¶gZv-20 UvKv, nvDRwKwcs-116 UvKv, BwÄwbqvwis- 15 UvKv, gvwjK‡`i Fb †mev- 5 UvKv, gv‡K©wUs 10 UvKv, g¨v‡bR‡g›U LiP-86 UvKv, Ki- 25 I K‡cv©‡iU eva¨evaKZv-10 UvKv, AePq-145 UvKv BZ¨vw` †gvU=602 UvKv
cÖK…Z i“g LiP I i“g wewµi g~j¨ (i“g nvi) Zzjbv K‡i cÖK…Z i“g LiP wbav©wiZ Kiv †h‡Z cv‡i
i“g LiP   =      cÖK„Z LiP
              ---------------------×100
                  i“g g~j¨ nvi
        
             =       602                 
                   ................ ×100
                     1500
=
40% (i“g †iU- i“g LiP= jvf (1500-602=898)

Lv`¨ LiP (Food Cost) t
AvwZ‡_qZv wk‡í GKwU f~j aviYv wn‡m‡e Lv`¨ weµq i“g weµq wn‡me †_‡K jvfRbK wn‡m‡e we‡ePbv Kiv nq| Avm‡j Zv bq| Lv`¨ LiP GKwU wbw`©ó Lv`¨ cY¨ †h `v‡g weµq Kiv nq Zv m¤úwK©Z cÖK…Z Lv`¨ LiP| mnRfv‡e Lv`¨ LiP nq gybvdvi kZvsk †_‡K cÖK…Z Lv`¨ LiP kZvsk ev` w`‡q|
LiP wba©vi‡Yi Rb¨ mgxKiY njt
Lv`¨ LiP= µqg~j¨/†gby¨ g~j¨

D`vniY¯^i“ct
cY¨ µq g~j¨                             †gb¨y g~j¨                   Lv`¨ LiP
wP‡Kb - 50 UvKv                        100 UvKv                   50 UvKv ev 50%
wed- 60 UvKv                           100 UvKv                   40 UvKv ev 40%

my‡hvM LiP (Opportunity Cost)
cÖwZwU iv‡Z hLb i“g AweµxZ †_‡K hvq Ges GwU KLbI wewµ Kivi †h my‡hvM †nv‡Uj nvivq Zv‡K my‡hvM LiP ejv nq|
ÓLvwj i“g ZË¡Ó g‡Z †h i“g GKevi AweµxZ †_‡K hvq †mUv wPiKv‡ji Rb¨ P‡j †M‡Q|

my‡hvM Li‡Pi D`vniY-

GKwU †nv‡U‡j 60wU Ny‡gvevi i“g Av‡Q| wb‡¤§v³ D`vniY we‡ePbv Ki“bt
                             i“g LiP                  i“g †iU               jv‡fi nvi
Ny‡gvevi i“g              602 UvKv                 1500 UvKv           898 UvKv
‰`wbK m‡ev©”P i“g jv‡fi nvi nj (898×60)=53,880 UvKv
mvßvwnK                            (898×60×7)=3,77,160 UvKv
gvwmK                               (898×60×30)=16,16,400 UvKv
evrmwiK                            (898×60×365)=1,96,66,200 UvKv

1,96,66,200 UvKv †nv‡UjwU eQ‡i m¤¢ve¨ m‡ev©”P jvf Ki‡Z cv‡i| Gi †_‡K †Kvb i“g AweµxZ _vK‡j Zv jv‡fi nvi †_‡K ev` hv‡e| †nv‡Uj cwiPvjK/ g¨v‡bR‡g›U‡`i i“g †fvM`L‡ji nv‡ii Dci GZ g‡bv‡hvM †Kb G †_‡K eySv mnR|